The colours are also very bold which is something that the readership seeks as they search for who they really are. The title is also pronounced 'Enemy' which connotes the readership attempting to 'stick it to the man’; it also suggests that the magazines enemy is popular culture, with this being the same enemy as the readership. The puffs also suggest that the readership will know about indie music and non-mainstream music; you wouldn't expect a fan of The Saturdays to read this magazine. The magazine follows a red, white and black colour theme with the title block following suit. This gives the reader the idea of mystery and danger, something that Gerrard Way also wants to demonstrate. The framing of the shot is a long-shot that shows his entire body; this is to show that perhaps he was in motion when the picture was taken to echo the chaos of the music and to emphasize his body language. His left-faced body position could symbolise the left-faced music acts, not just punk and rock; again to subtly entice both punk lovers and new-genre fanatics. His edgy haircut and dark make-up could reflect his character; it makes him appear like a Vampire. This is strengthened by his facial expression and studio lighting. The colour theme of this cover is black, red and white. These are very dominant and powerful colours that would appeal to the male target audience; they also fit in with the consistent colours of the title block to compose the magazine cover and glue all the factions together using the same colour theme.